A social media app has an increase in users, and management needs to ensure their daily active user count is accurate.
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XYZ Technology, a publicly traded company, has recently launched a mobile only social media app that allows users to post text, images, and videos to share with their friends. They have been very aggressive in increasing their user base and have seen daily active users on the app increase every month.
Recently, there has been a growing concern among management at the company that there might be some issues with their daily active user count. This includes discrepancies related to data quality, calculation logic, and bots (i.e., not real people).
Your Deloitte team has been engaged to perform a review of process from the raw data to the final daily active user count.